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Apple introduces AI to its products at WWDC

 

Apple introduces AI to its products at WWDC
Apple introduces AI to its products at WWDC

What we covered here

  • Apple introduced “Apple Intelligence” – a suite of artificial intelligence tools – to its products at its annual Worldwide Developers Conference (WWDC) on Monday, while announcing a host of Apple product updates.
  • The tech giant said its goal is to take AI tools a step beyond what’s on the market now and personalize it for Apple users while maintaining privacy.
  • CNN also spotted OpenAI CEO Sam Altman walking into the event with Apple employees amid speculation and then confirmation of a partnership blooming between the two companies to bring AI tools to Apple products.
  • OpenAI has been one of the companies at the forefront of AI, even as Apple had lagged behind some of its competitors. Integrating ChatGPT into Apple products could help Apple reposition itself as an AI leader while helping OpenAI further its own AI products.

Our live coverage has ended.

Apple’s nearly two-hour-long Worldwide Developer Conference kick-off event was chock full of announcements.

By far the biggest news was Apple’s introduction of its own artificial intelligence model, Apple Intelligence. Apple Intelligence will be able to draw from users’ personal information on their devices to answer their questions, all in a privacy-conscious way.

Here are some of the highlights from today’s event, which also included operating system upgrades for the company’s various products, including iPhones, iPads, Macs and more.

  • Siri gets smarter. With Apple Intelligence, Siri will be able to answer questions using information from across multiple apps. For example, it could prep you for an upcoming meeting by telling you the time and location from your calendar, summarizing the prep document your colleague sent in an email and telling you the weather so you know how to dress.
  • AI-generated emojis. Apple Intelligence will make it possible for users to create their own emojis with text prompt in iMessage, as well as to generate non-photorealistic images to send in conversations.
  • OpenAI Partnership. In situations where OpenAI’s technology is better suited to answer a users’ question, Apple will let them opt-in to searching ChatGPT instead. The integration will work directly from their Apple device, even if a user doesn’t have a ChatGPT account.
  • Hidden apps. New privacy updates for iPhone will let users “lock” certain apps so only they can open them using Face ID, Touch ID or their passcode. Users can also “hide” apps so they don’t show up on their home screen and no media from those apps appear elsewhere across their system.
  • Real-time call transcripts. iPhone users will now be able to record and create transcripts of calls right from the phone app. All parties to the call will be notified when it is being recorded. 
  • Gesture controls for AirPods. With new gesture controls, AirPods users will be able to answer or decline a call with just a nod or shake of their head.
  • Apple watch health monitoring. New vital sign tracking on Apple Watch can notify users when they may be getting sick, based on signals like body temperature and heart rate.

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